A space where the true flavors honestly grown on our land meet unique local delicacies discovered across Korea, creating the most delicious tastes of today. As one of the main special pavilions of Food Week Korea 2026, this zone brings together regional specialties from all across the country. Through this four-day local market, showcase the authentic flavors that each region has to offer, vividly and directly on-site.

A main special pavilion where visitors can experience a variety of textures, from chewy and crispy to soft. Through carefully selected products and brands centered on texture, this pavilion offers more than simple tasting. It presents the joy of eating and new sensory experiences. Discover this year’s texture trends at a glance.

A Special Showcase for Beer Lovers, Bringing Together an Extensive Selection of Beers from Around the World—from Classic Lagers to Innovative Craft Brews—along with Diverse Tastes, New Trends, and Unique Experiences in Global Beer Culture.

One of the most eye-catching special pavilions at FOOD WEEK KOREA, JURYU THE Lounge introduces a wide range of alcoholic and beverage products, including wine, whisky, cocktails, traditional Korean liquor, beer, RTD beverages, low- and non-alcoholic drinks, and home cocktail products.

A highly recommended special pavilion of FOOD WEEK KOREA 2026, Gourmet & Specialty Street showcases premium foods made with high-quality ingredients, as well as unique and valuable specialty foods that appeal to discerning consumers.

Healthy Pleasure Street presents a wide range of health-oriented products, from innovative foods reflecting the “healthy pleasure” trend to diet foods that balance both nutrition and taste. This trend-focused special pavilion allows visitors to experience the latest movement of enjoying food in a healthier way without compromising on taste, while discovering new possibilities in the future of food culture.